Which isn't quite like skating to where the puck will be ... but for those of us who came out of the technology sector, it makes perfect sense!
So, new year, new blog. My marketing team asked me to start off with a look back at how well 2012 turned out for us. So I did the research for that so I wasn't just working off anecdotal info ... lots of notes, metrics up the wazoo, and at some point, I realized that none of that mattered. When I mapped it out, what I saw was an inflection point, happening in front of my face. The curve in the hockey stick. The realization that the tests had been run, the fine-tuning had taken place, and we were about to go crazy from overwork. Let me explain how I came to that conclusion:
A year ago, we exited our "pilot" phase. Two districts, in North Dallas. Each committed to the program, but soooo many lessons learned in rolling out those first test markets. Kind of like any startup, to be honest (this is my fifth). So not surprising, but in need of a quick course-correct with some new programs and processes based on learned knowledge. Not to say that those first two foundations weren't getting great monthly checks - they were happy, but we weren't.
So we made the changes, rolled out to the rest of Dallas, and saw immediate success. Then we went to South Texas and saw the same results. So the model worked. Then we started moving to other states, focusing on places where we had contacts: California, Michigan, Illinois, Florida. Same results, immediate uptake, and great success turning that into revenue for our foundations,
So coming back to my numbers and charts, what does that mean?
It means we started the year with just two pilots, and ended the year with more than two score foundations on board, about 2/3 of which are already receiving payouts. Our smallest foundation earned a little over $2,200 in their time in the program, which, since they measure success in scholarships granted, means they'll give out four additional scholarships from their SSP donations in 2012 (they gave out 15 last year total, so that's a pretty dramatic increase). For our biggest foundation, they earned a little over $21,000 in eight months ... which equates to a 40% increase over their planned operating budget for this school year.
So where's the hockey stick analogy come in? The month over month, quarter over quarter growth says we're moving into an acceleration period. I can see the inflection point, the curve in the hockey stick. We're starting to get incoming leads and requests from all over the country, so the word is getting out. We've had a major retail chain come to us and say they want to be part of the program (more on that next month).
So the real point of this post isn't how well we're doing ... it's why aren't we doing it for you? If you've got an educational foundation, a PTA or PTO, or some other youth service non-profit, why aren't you letting us roll out a program for you, and create monthly recurring revenue? Every month we send more checks, each of them bigger than the previous month...all I want is to send you one too!