School Spirit Pays is committed to helping our merchants grow. Every merchant who signs up for the program will benefit from the School Spirit Pays marketing platform, which includes web and smartphone applications (coming Summer 2013) that make it easy for people in your community to find your business. The platform will include additional opportunities to promote your business through coupons and social media promotions. School Spirit Pays merchants are promoted via public relations and every business will receive signs and/or web banners to identify them as businesses that support schools.